How Retailers Are Future-Proofing Their Business by Going Direct-to-Consumer
2020 HAS ACCELERATED THE SHIFT TO ONLINE SHOPPING, REVEALING THE IMPORTANCE OF ESTABLISHING A DIRECT RELATIONSHIP WITH CUSTOMERS GOING FORWARD
Lessons have been learnt in 2020. For retailers, a key one has been the importance of direct to consumer (DTC) selling. For digitally native DTC brands, the transition to a lockdown environment was undeniably easier than for traditional wholesalers and offline businesses.
Despite this, there have been some great examples of prompt ‘pandemic pivots’ from brands that have decided to literally overhaul their entire strategy and offering overnight. Moving fast to offer digital discounts, virtual consultations and curbside pickup, as well as adopting cutting-edge technology to create a seamless user experience—certain DTC brands have managed to attract significant online traffic even faced with lockdowns, border closures, and major supply-chain disruptions.
This article was also published in The Retailer, our quarterly online magazine providing thought-leading insights from BRC experts and Associate Members.
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