Customer Sentiment Monitor

Launched in March 2024, the BRC-Opinium Consumer Sentiment Monitor tracks consumers' current and future feelings toward their personal finances, the UK economy, as well as their category-level shopping intentions over the coming months.

In addition to the tracked monthly questions, consumers are asked about seasonal topics, as well as questions submitted by member retailers.

The data is from 2,000 consumer responses, nationally representative of the population, and includes demographic profile data to provide greater insight into the measures each month. This invaluable insight into UK consumers and their intentions is a must for retailers in understanding their customers.