Meet the Team

Kris leads the BRC insight offer for its members and subscribers. He joined the BRC in 2022, having worked within the industry for over 25 years. Kris started his career on the shop floor at Tesco and Waitrose and subsequently led insight and operational change teams at major UK retailers including Asda and SSP Group. He has a PhD in applied statistics from a study on retail data and is a visiting fellow of Henley Business School.

Kris is a champion of the opportunities the industry provides to people of all backgrounds and is passionate about simplifying complexity that enables understanding and drives action.

Tina is strategic insight manager at the BRC, ensuring retail members derive maximum benefit from our insight offering.

She has over 20 years experience working in the retail industry, having previously worked at Forrester Research and IMRG. 

Kyle has more than a decade of experience in data analytics in the retail industry. 

He joined the BRC in 2024 and his primary responsibilities are the Retail Sales Monitor and Consumer Sentiment Monitor, looking at trends within the retail market.

Harvir is economist at the BRC, focussing on the big trends within the retail sector and the macroeconomy more broadly. Primarily leading on our Shop Price Index and Economic monitors, he also leads the BRC’s HR Benchmark and Payments surveys. He closely monitors economic activity, the retail labour market and the cost of living in the UK.

Asim is an analyst at the British Retail Consortium. He has over 18 years experience and joined the BRC's Insight Team in 2019. In his current role, he contributes to the Footfall and Property Monitors, providing insights into retail trends and performance.